Why I Rebranded my Small Candle Business

"The only thing constant is change" - Heraclitus

I write this post as I'm in the midst of working out and finalizing the details of my relaunch. I'm a nervous ball of anxiety but in the best possible way. Good anxiousness, that's a thing right?

Why did I rebrand my small candle business? When JUDES & CO. started, I had launched with what was accessible and affordable to me at the time. I love what I did with what I had but after two years, I sat down to evaluate what I wanted to do with the brand moving forward. I decided to take the leap and do the rebrand to reflect me, judes

I have had this vision of what JUDES & CO. could be and what it would look like. I am very particular with what I like and my love for doing things with my hands combined with my attention to detail has created what you see today.

I am so amazed at how much I've learned and how much I've achieved with this small business so far and I can't wait to see it continue to grow. With that being said, I'm proud to say that this relaunch of JUDES & CO. is authentically me in every way and I couldn't be more proud.

I hope you love the new look as much as I do!